- Art direction
- Print to promote the event
Engineering UK - A not for profit organisation designed to promote STEM (Science, Technology, Engineering and Maths) among school children.
'Tomorrow's Engineers EEP Robotics Challenge'
Schools were given sophisticated Lego robotics kits and programming challenges that would prepare them for competitive regional meetings, and ultimately a national final.
Brand, website and print to promote the event.
DX aimed to push the boundaries beyond the brief. We suggested a website that not only informed the participants, but also became part of the regional activity days. We created a unique site that allows pupils to log in and publish their own profiles and written content.
We engaged with the children through 'gamification', creating a scoring mechanism for each way in which they interacted, a high scores leaderboard and means for them to 'buzz' twitter style messages.
An overwhelming response from the children with hundreds of creative articles submitted, profiles completed and a very active scoreboard. The website was deemed a massive success and plans have been put in place for a second year.